Pinterest is a social media platform with a focus on visual content, founded in 2010. It allows users to share, discover and save inspiration through images and videos, widely used in fashion, home, cooking, DIY and more.
Key Features
- Pin function:
- Users can ‘pin’ images or videos of interest to their own drawing boards, forming a personal collection of inspiration. Each pin can be linked to the original website for more information.
- Boards:
- Users can create multiple boards to organise pins on different topics, such as wedding planning, home improvement or recipe sharing.
- Social Interaction:
- Users can follow other users or brands and interact with them by ‘liking’, ‘commenting’ and ‘repinning’ to enhance the social element.
- Recommendation algorithms:
- Pinterest uses personalised recommendation algorithms to push relevant content based on user interests and behaviours, enabling users to discover new inspiration.
- Commerce & Advertising:
- Pinterest offers advertising services for businesses, including purchasable pins that allow users to buy products directly from the platform, facilitating e-commerce conversions.
