Focusing on providing global consumers with a diverse range of fashion merchandise, including clothing, shoes, accessories, beauty products, etc., Fordeal is a cross-border e-commerce platform founded in 2017 and headquartered in Dubai, UAE.Fordeal's goal is to help merchants to expand into overseas markets, especially in the MENA and Southeast Asia regions.
Key features of Fordeal
- Wide user base
- Fordeal has a huge consumer base in the Middle East, North Africa and Southeast Asia, with millions of active users every day, providing merchants with great sales potential
- Diverse product categories
- The platform offers a wide range of products, including apparel, home furnishings, and beauty products, to meet the diverse needs of consumers.
- Easy entry process
- Merchants can join Fordeal through a simple registration and vetting process, without having to pay deposits, commissions or fees, thus lowering the threshold for opening a shop.
- Localised Services
- Fordeal provides a highly localised customer service team to solve language barriers and help sellers communicate better with consumers.
- Innovative Transaction Model
- Fordeal adopts the model of ‘testing before stocking’, which reduces the inventory risk of sellers and allows sellers to sell without stocking.
Fordeal's Operating Model
- Full Managed Service: Fordeal provides sellers with a one-stop service from marketing to logistics, including customs clearance and delivery, to ensure a smooth transaction.
- Automatic Pricing Tool: Sellers can use the online tool to set the pricing of their products in different countries to improve the efficiency of sales.
- Rich Promotion Channels: Precise marketing through social media and search engines to increase product exposure.



















