Rakuten is Japan's largest e-commerce platform, founded in 1997.
Features of the platform
- Diversified business: Rakuten not only operates e-commerce, but also engages in various fields such as finance, communications, travel and sports. The company's brands include Rakuten Market, Rakuten Bank, Rakuten Securities and many others.
- Market share: Rakuten holds about 27.8% of the Japanese e-commerce market, with nearly 98.5 million users, covering 80% of Japan's total population.
- Sellers and products: There are about 46,000 sellers on Rakuten's platform, offering a rich and diverse range of products in almost all categories, from electronics to household goods.
History
- Founding and Expansion: Rakuten was established in 1997 by founder Hiroshi Mikitani in Tokyo, Japan, and launched Rakuten Marketplace in 1999, which quickly became Japan's largest online shopping platform.
- Pace of internationalisation: Rakuten entered the Taiwan market in 2007 and has gradually expanded to other countries and regions, including the US and Europe.
User Experience
- Personalised shopping: Rakuten Market is known for its unique business model and user experience, which allows merchants to showcase their distinctive products and provide personalised services through the platform.
- Excellent customer service: Rakuten values the user experience, provides 24-hour customer service support, and has established a good after-sales service system.
