TikTok is a short-video social platform developed by ByteDance and officially launched in May 2017. It quickly gained a huge user base worldwide, and short videos have since become a pop culture.
Main features
Short video content:
Users can record and share short videos of 15 seconds to 3 minutes in length, covering a wide range of fields such as music, dance, comedy, challenges, beauty and fitness.
Personalised recommendations:
TikTok uses a powerful algorithmic recommendation system to enhance the user experience by pushing video content that may be of interest to users based on their interests and behaviour.
Social Interaction Features:
Users can interact with other users through commenting, liking and sharing to build social connections. The platform also supports live streaming features to further enhance interactivity.
Rich editing tools:
TikTok offers a wide range of music, special effects and filters, allowing users to create unique videos based on their creativity and attract viewers' attention.
Development history
2017: TikTok was officially launched and rapidly expanded to the global market.
2018: byte jump acquired Musical.ly and merged it with TikTok, further enhancing its influence in the European and American markets.
2020: the number of global monthly active users exceeded 600 million, and TikTok's user growth accelerated with the COVID-19 outbreak.
2022: Global daily active users surpass 1 billion, making it one of the most visited internet sites.
