Microsoft Clarity is a free user behaviour analysis tool designed to help webmasters and marketers gain insight into how users interact with their websites. By providing visual heatmaps and session recordings, Clarity enables users to identify problems on their website and optimise the user experience.
Key Features
Heatmaps
- Click Heatmap: Shows where users are clicking on a page, helping to identify which elements are most popular.
- Scroll Heatmap: Shows how deeply users scroll on a page, revealing whether they reach important content.
- Area Heatmap: Shows the total number of clicks on a specific area, making it easy to compare the performance of different versions of the page.
Session Recording
- Record user interactions on the site, including navigation, clicks, and scrolling, and you can play back these recordings to see the real user experience.
- Identify ‘rage clicks’ and ‘dead clicks’ to help identify problems users are experiencing.
Clarity Insights
- Automatically extract actionable insights using deep learning and machine learning algorithms to help users quickly identify key trends and patterns.
